ida: 
TEE 


CHARLES E. LORD | 
24 Milk Street Boston, Massachusetts 


LORD ELECTRIC WIND INDICATOR 


RECORDS DIRECTION AND VELOCITY WITH POSITIVE ACCURACY 


BOSTON PUBLIC SCHOOLS 


Orrice, WinsHip ScHOOL 
DIGHTON STREET, BRIGHTON 


Dear Mr. Lord: The Lord Electric Wind Indicator more than 
pleased me with its operation last winter, and I am looking forward 
to even better results the coming season. 

It has proved itself a great money saver. 

The Winship School where the Indicator was installed last Novem- 
ber is a Junior High School in the City of Boston, and is heated by 
the use of oil and is ventilated by air shafts operated by hand. 

The knowledge of the direction of the wind, together with its force 
as given by the Lord Electric Wind Indicator, made possible the 
saving of gto gallons of oil in November, and of 942 gallons of oil in 
December, and so on throughout the winter. 

The average temperature of November was the same as that of the 
previous year, but that of December was very much colder. 

The whole amount of oil saved over that used the previous year 
was 5,267 gallons, notwithstanding the fact that the addition last 
winter of a large portable schoolhouse greatly increased the demand 
for heat. W. H. Bickrorp, 


Custodian Winship Schoolhouse 


89 Franklin Street, Boston 


Dear Mr. Lord: The installation of the Lord Electric Wind Indicator 
in my house at Newton has been completed and I have certainly 
derived a great deal of pleasure from it. It works perfectly, and as 
you know I put in the installation so that I have one in my dressing 
room and one in my library. 

I, personally, am getting as much entertainment out of it as I get 
from my radio. I consider it a most satisfactory installation. 


Very truly yours, 
yi vey, 
Henry C. HopeweE_u 


A SUCCESSFUL INSTALLATION 
OF THE 
LORD ELECTRIC WIND 
INDICATOR 
BY 
Crane & Co. or CuHIcAaco 
AT THEIR EXHIBITION ROOMS 


AT ATLANTIC CITY 


( 


gg AS the Wind Whirls By 
SN ger SD FF By Catherine C. Leach 


=~ }) HE winds that march like armies; 
aa The winds that sigh like ghosts; 
' The winds that sing a chimney-song 
) Like genial, tavern hosts; 
The winds that dance at daybreak 
Away from prying eyes; 
The winds that heed the lure of sea 
And far-off foreign skies— 
Here is your chance to follow them 
Upon this dial’s face, 
To dog those phantom footsteps 
That never yet left trace! 


That gust which banged your shutter- 
blind 
An angry moment past 
Glowed ‘‘N”’ for “North” and now 
“NE” predicts a Northeast blast. 
Tomorrow, if the day turn fair 
(And Jove allow a change) 
A “W” will glow for “West,” but 
If the gods arrange 
: I Mig A day of cloud, a day of storm, 
ke Dh Wig (r->* An “E” will flash the news— 
Ife = Sf Why, one may now turn weather seer 
At home with all these clues! 


Your garden, sir, is on your mind? 
(COS Your seed book thumbed and torn? 
And you, milady, wish to learn 

If fineries may be worn? 
Well, watch the “S” 

Or else the ‘“‘S” a ““W” beside— 
But, if the light becomes “‘SE” 

Grass weal, gowns woe betide! 


Mopet A. 8-Incu Dia Set on WALL 


| Be handsome bronze-gold dial, full of meaning, attuned to 
the slightest movement of the air, records the ever-changing 
course the winds delight to take. 

It glows in answer to their caprice, so that the humblest lay- 
man in weather matters can readily tell into what quarter the 
wind is veering. 

Decidedly modern in simplicity, in practicality of application, 
more than that, in its ability to stir the imagination through a 
piece of mechanism which seems fairly to live. 

In fact so delightfully companionable as it flicks around from 
letter to letter—warm, glowing, alert. 

Translating the language of the winds for the practical- 
minded in a practical manner; for the imaginative with all the 
eloquence of a dabbler in dreams. 


Quite practical, you must admit, 
And if you slightly lean 
To romance at the thought of “blows” 
That make strong ships careen— 
Why, then the winds’ velocity will 
Interest you indeed. 
The “V” illumined flashes forth 
The winds’ uncanny speed. 
Five flashes in a minute’s time 
Would mean that down the hour 
A wind went lazily along 
Five miles—but one of power 
Might flash ten times as much to show 
That it would grow a gale. 
This dial is the weather’s book 
With scarce a twice-told tale. 


F | A+ 
af, 7 

: YK ja 

CE — 


EARLY six hundred feet above 
Broadway stands a watch tower of 
the winds as shown on the front 
cover. The winds themselves indicate the 
paths they plan to take; the dial, a watcher 
within the walls, flashes their intention on the 
instant. So versatile is the new Lord Electric 
Wind Indicator that it is adapted to the 
drawing room or the skyscraper. Through 
this remarkable new invention the direction 
and velocity of the wind can be accurately 
determined—from the street, the club, hotel, 
public building or home, at any hour of the 
day or night. 

The Lord Electric Wind Indicator answers 
first the need of those whose business or plea- 
sure activities may be governed by present 
or prospective weather conditions, such as 
yachtsmen, shippers, owners of country homes 
by sea or lakes. At the same time it is of uni- 
versal interest to those who delight in weather 
prediction. 

The Lord Electric Wind Indicator is a 
scientifically constructed, yet simple, instru- 
ment. The vane which gives the electrical 
impulse showing the direction of the wind, 
and the anemometer, a very ingeniously con- 


UNITED STATES DEPARTMENT OF AGRICULTURE 


Weather Bureau, Boston, Mass. 


Mr. Charles E. Lord, 
24 Milk St., Boston, Mass. 


My dear Mr. Lord: It was a great pleasure to 
me to visit your home in Newton and to see your 


‘ 


eed Be 


USH WITH WALL 


Lorp PorTABLE ELecrric WIND INDICATOR WITH 8-INCH BRONZE- 
Go.tp Diat as SHown ABove. THE Case 18 ManoGany FINISH 


structed instrument which shows the velocity 
of the wind, have been tested by the United 
States Bureau of Standards and adopted by 
the United States Weather Bureau. The 
Indicator consists of a weather vane show- 
ing wind direction and an anemometer of the 
new three-cup type, for measuring the velocity 
of the wind. These are electrically connected 
by a 10-wire cable to an indicating dial which 
may be placed wherever desired. 

On this beautifully etched bronze-gold dial 
are eight points of the compass lettered in 
white. Behind each point of the compass is 
an electric light bulb. As a connection is made, 
these letters are illuminated, thus showing the 
direction of the wind. 

In the center of the dial is a single bulb. This 
lights at intervals. The number of flashes 
per minute indicates the number of miles per 
hour the wind is blowing. Dials may be 
made of any style or size to suit individual 
taste, or to harmonize with surrounding 
decorations. 

The vane, anemometer and dial are manu- 
factured by Messrs. Julien P. Friez & Sons, 
the foremost makers of weather instruments 
in America. 


3 STARBOARD LANE 
York Harspor 
Mat1nE 


Mr. Charles E. Lord, 
24 Milk St., Boston, Mass. 


Dear Mr. Lord: Thank you for your letter. I 


very complete and—sasisfactory meteorological 
equipment. It is much better than anything of the 
kind I have ever seen before owned by private 
parties. 

I was especially interested in your instru- 
ment for indicating the direction and velocity 
of the wind. It is a most attractive way of show- 
ing this phase of weather, and will, I am sure, 
make it easily accessible to the public, which is 
always interested in such things. 

Yours very truly, 


(Signed) G. A. Loveland, 
Meteorologist 


STONE & WEBSTER 
INCORPORATED 
120 Broapway, New York 


Charles E. Lord, Esq., 
24 Milk St., Boston, Mass. 


Dear Mr. Lord: Our installation, which is 
probably the highest in New York, has been suc- 
cessful in every way. I find it is particularly 
useful to me as a yachtsman, as I frequently like 
to know the direction and velocity of the wind, 
which are helpful in calculating probable 
changes in the weather. 

Not only is the indicator of value to me in 
this way, but it is a source of constant interest to 
visitors in my office. 

Sincerely yours, 
(Signed) Charles A. Stone 


FORECASTING 


The use of the Lord Electric Wind Indicator for fore- 
casting the weather in connection with the barometer 
or barograph is shown in the following wind-barometer 
table where the wind and barometer indications for the 
United States are generally summarized. 

When the wind sets in from points between south and 
southeast and the barometer falls steadily a storm is 
approaching from the west or northwest, and its center 
will pass near or north of the observer within 12 to 24 


FH BW EAS FER 


hours with wind shifting to northwest by way of south- 
west and west. When the wind sets in from points be- 
tween east and northeast and the barometer falls stead- 
ily a storm is approaching from the south or southwest, 
and its center will pass near or to the south or east of 
the observer within 12 or 24 hours with wind shifting to 
northwest by way of north. The rapidity of the storm’s 
approach and its intensity will be indicated by the rate 
and the amount of the fall in the barometer. 


Wind 
direction 
SW. to NW.... 
SW. to NW.... 
SW. to NW.... 
SW.to NW.... 


Barometer reduced to sea level 


30:10) t0130:20 and steady= 1.4 ..-. a+ 
30.10 to 30.20 and rising rapidly 
30.20 and above and stationary...... 


30.20 and above and falling slowly... . 
30.10 to 30.20 and falling slowly 
30.10 to 30.20 and falling rapidly..... 
30.10 to 30.20 and falling slowly 
30.10 to 30.20 and falling rapidly. .... 
30.10 and above and falling slowly... . 


SE. to NE..... 
SE. to NE..... 


30.10 and above and falling rapidly... 


lye COUN Eanes 
Seto Nivea. 


30.00 or below and falling slowly. .... 
30.00 or below and falling rapidly 


30.00 or below and rising slowly 


29.80 or below and falling rapidly... . 


29.80 or below and falling rapidly.... 


Going to W....| 29.80 or below and rising rapidly 


Aaron wy 


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i oe ” Ae phn. 


Installation for Old Colony Tru 
17 COURT STREET 
BOSTON 


Character of weather indicated 


Fair, with slight temperature changes for 1 to 2 days. 
Fair, followed within 2 days by rain. 

Continued fair, with no decided temperature change. 
Slowly rising temperature and fair for 2 days. 

Rain within 24 hours. 

Wind increasing in force, with rain within 12 to 24 hours. 
Rain in 12 to 18 hours. 

Increasing wind, and rain within 12 hours. 


In summer, with light winds, rain may not fall for several days. 


In winter, rain within 24 hours. 


In summer, rain probable within 12 to 24 hours. In winter, 
rain or snow, with increasing winds, will often set in when the 
barometer begins to fall and the wind sets in from the NE. 


Rain will continue 1 to 2 days. 


Rain with high wind, followed, within 36 hours, by clearing, 
and in winter by colder. 


Clearing within a few hours, and fair for several days. 


Severe storm imminent, followed, within 24 hours, by clear- 
ing, and in winter by colder. 


Severe northeast gale and heavy precipitation; in winter, 
heavy snow, followed by a cold wave. 


Clearing and colder. 


‘, 


st Co. 


LorpD ELEcTRIC WIND INDICATOR 
Cuaries E. Lorp - 24 Mixx Srreetr, Boston 


have decided to take the wind indicator and one 
of the dials home with me to Detroit on the 10th 
of next month. There set it up. 

This practically answers your query as to the 
interest I take init. We have had great pleasure 
in the two instruments, one in one house, one in 
the other, constantly watching the wind, its veloc- 
ity and its direction. 

Thanking you very much for the pleasure you 
have given me, I remain 

Yours truly, 


Russell A. Alger 


OLD COLONY TRUST COMPANY 
17 COURT STREET, BOSTON, MASS. 


Mr. Charles E. Lord, 
24 Milk St., Boston, Mass. 


My dear Mr. Lord: The electric weather vane 
and anemometer that you installed at our main 
office, 17 Court Street, early last summer has 
been very satisfactory indeed. We have had a 
great many favorable comments about it. My 
personal experience shows that the public, as 
well as the clerks of the Old Colony Trust 
Company, are much interested in observing 
which way the wind may be. All of the officers 
of the Trust Company believe it is a very useful 
advertisement. 
With kindest regards, I am sincerely yours, 
(Signed) H. W. Burge, 
Comptroller 


a 


Lord Electric Wind Dice 


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OREAS was there, the North Wind, noisy and powerful, 
= with menacing scowl, gusty, war-like; 


B& AIKIAS nearby and much akin, the famed Northeaster, 
with clouds upon his brow and in his breath the pelting hail; 


=. PELIOTES too, out of the East, friend of fair things, and be- 
,, loved loiterer among the flowers, the fruits and the wheat; 
Heliile URUS, the Southeastern cloud builder, flinging terror from 
his ramparts upon quivering sea and scurrying ships; 
Ogee OT US also, the kindly old Southerner, who filled the brooks 
with rain and the vineyards with blushing plenty; 


ES IPS likewise from out the Southwest, pilot of the ancient 
. mariners, leading them joyfully into their restful Piraeus; 


E¢ EPHYRUS, with his Western laughter, in whose bosom was 
, the buoyancy of youth and in his tripping feet its gayety; 


Ss KIRON from the Northwest, two-faced fellow, brightenin 
summer hours and making winter's days more wintry still; 


ik HUS the round table of the eight royal winds, over which 
with lusty sword Aeolus himself was King of Kings. 


O we found them shown upon the flanks of the Athenian 
Tower of the Winds, and ourselves portrayed them around 
our Dial, the winds themselves and all their portents. 


WNFAILINGLY, this Dial will tell you as each wind comes 
traveling from his own domain. Now Boreas, or Apeliotes the 
Easterner, now Notus, now Zephyrus, will be seen to prevail 
as his corner of the dial remains luminous. 


INEOT whence they come alone, but how fast or slow they 
travel by, you here may learn as well. For at the dial’s center 
another messenger light will tell by the flashes in one minute 
counted what miles by hours the lazy or the speeding winds 
are moving on. 


NULORD ELECTRICAL WIND INDICATO RP 


Vevvver terre ey 


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VUV TUTTE VEN UTE UY Y YUU YY UUYY TT YT ETS 


PYveTet yy 


dba es bbbabbbase 


This fantasy of the winds, beautifully etched on old brass, accompanies VANE and ANEMOMETER 


each installation of the Lord Electric Wind Indicator Used in connection with the 


LORD ELECTRIC WIND INDICATOR 
This type is also used by United States Weather Bureau 


LENGTH OF VANE .. . 3 FEET 


HEIGHT FROM Top or Cups 
To Botrom or Letrers’ 2 FEET 


Support may be of any length desired. The use 
of guy rods, which can be furnished, is advised 
with supports over 4 feet 


4 Ree above picture illustrates an installation of 
vane and anemometer on the flat roof of a build- 
ing. The cups of the anemometer and the tail of the 
vane are made of duralumin and the other parts, in- 
cluding letters, are made of aluminum. The base plate 
is also made adaptable to any angle of ridge pole. 


CHA RLESSE.. LORD ) 
G H A R L E S Ee LO R D 24 MILK STREET Boston, Mass. | 


24 Milk Street, Boston, Mass, a 


PRINTED IN U. S. A+ 


